Forget TV Apple may target cars next
We know that there will undoubtedly be snide remarks about Apple Maps, but we will continue to remind people that if you expect Apple Maps to forever stay a bad product, you are willingly letting your dislike of Apple blind you to reality. What may not be a good product now can only get better. And, with that in mind, it looks like the next move for Apple may not be into TVs, as many expected, but into the automotive world.
We have already heard Apple talk about the possibility of partnering with car manufacturers in order to integrate Siri into cars, and we have seen the proliferation of “iPod compatible” systems in cars, which have in turn led to “iPhone compatible” systems. Then, after Scott Forstall left the company and Eddy Cue took over, something else interesting happened: Eddy Cue was also named to the board of Ferrari. This is by no means a smoking gun, but the link needn’t be all that strong, because we already know that mobile platforms want to be in cars.
Cars are a blossoming market for mobile platforms, and Apple certainly doesn’t want to be left behind. Ford SYNC can connect with iPhone and various Android devices for calling, messaging, and audio streaming. Android has been behind a ton of devices for cars from stereos to navigation systems to entertainment centers that have been shown at CES for the past few years. Although, many of those systems have been non-Google Android, and Google Voice Search/Google Now would be a much better option for cars, but as yet Google hasn’t really shown much on this front.
It should be interesting to see where this goes, and what other platforms like Windows and BlackBerry have to show for this new space.
source: AppleInsider
Forget TV Apple may target cars next
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