Twitter launches photo color filters
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The most tweeted picture of all time |
No sooner had Instagram updated its site, adding a new filter called “Willow” among a number of other improvements, than Twitter announces that its site is now ready to be updated with eight new color photo filters. This was one of the worst surprises as word had already leaked that Twitter would be offering the Instagram-like filters to photographs taken by its users. The eight filters include Black and White, Warm, Cool, Vintage, Cinematic, and Happy. Using grid or swiping views, the effect of each filter can be seen before applied to an image. Images can also be auto-enhanced and there is a new cropping tool.
The new filters for Twitter are powered by Aviary, the same company that developed the image-editing software for other photo-sharing sites like Flickr. The move comes just two days after Instagram stopped allowing tweets to include Instagram photos, most likely in retaliation for Twitter’s launch of the photo filters.
Twitter, which was purchased by Facebook in a deal that was valued at $1 billion at the time, set a record for the most widely circulated tweet last year with a picture showing President Barack Obama hugging the First Lady following his re-election last month. Bijan Sabet, a Venture Capitalist who helped Aviary get together with Twitter, said “From ordinary life to these special moments with artists, celebrities, or politicians, photos have always been this special thing for Twitter.”
Twitter launches photo color filters
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